Last updated: August 2026
FRUTEA takes the protection of its website users’ personal data seriously.
This Privacy Policy explains what personal data may be collected through www.frutea.ma, how that data is used and protected, and what rights you have.
The data controller for personal data collected through the website is:
FRUTEA [SARL AU]
Registered office: Corner of Rue des Gausses and Rue d’Auvergne, Maârif, Casablanca, Morocco
Email: contact@frutea.ma
Telephone: +212 6 45 24 66 08
FRUTEA determines the purposes and means of personal data processing carried out through www.frutea.ma.
FRUTEA processes personal data in accordance with applicable Moroccan legislation, in particular Law No. 09-08 concerning the protection of individuals with regard to the processing of personal data, promulgated by Dahir No. 1-09-15 of February 18, 2009.
FRUTEA respects the applicable principles concerning processing purposes, proportionality of the data collected, retention periods, security and confidentiality, and the rights of data subjects.
The data collected depends on how you use the website.
Contact Form
When you use the contact form, FRUTEA may collect the following information:
last name;
first name;
email address;
message content.
The information submitted via this form is recorded in the website’s WordPress administration panel and transmitted to FRUTEA at the email address provided for this purpose.
Newsletter Subscription
When you choose to subscribe to the FRUTEA newsletter, your email address is collected to allow us to send you the communications you have chosen to subscribe to.
Browsing Data
When you browse the website, certain technical information may be collected, particularly depending on your choices regarding cookies and similar technologies:
IP address;
browser type;
type of device used;
pages viewed;
date and time of visit;
interactions with the website;
information relating to cookies and trackers.
FRUTEA does not seek to collect sensitive data through its website that is not necessary for the services offered.
The personal data collected via the website may be used for the following purposes:
Managing Contact Requests
The information provided via the contact form allows FRUTEA to:
receive and process your request;
answer your questions;
contact you when necessary;
follow up on our exchanges.
Newsletter
The email address provided when subscribing to the newsletter may be used to send you, in particular:
FRUTEA news;
product information;
new arrivals and updates;
marketing content and communications.
You can unsubscribe at any time.
Audience Measurement and Website Improvement
Subject to your choices regarding cookies and trackers, certain browsing data may be used to:
measure website traffic;
understand how visitors use the website;
compile statistics;
improve website content, user experience, and performance.
FRUTEA uses Google Analytics for audience measurement purposes.
Advertising Measurement
Subject to your choices regarding cookies and trackers, FRUTEA may use Meta Pixel to:
measure certain interactions on the website;
measure the effectiveness of advertising campaigns;
compile campaign statistics;
optimize advertising campaigns displayed on Meta’s services.
Fields marked as mandatory in the contact form are required for FRUTEA to process your request.
If you do not provide this information, FRUTEA may not be able to respond to your request.
Other information is optional.
Subscribing to the newsletter is also optional.
6. Newsletter and Marketing Communications
Subscribing to the FRUTEA newsletter is based on a voluntary action by the user.
When your consent is required, it is obtained before your email address is used to send the relevant communications.
You can object to receiving further communications and unsubscribe at any time, in particular via the unsubscribe mechanism provided in the communications received or by contacting:
contact@frutea.ma
Withdrawing your consent does not affect processing carried out prior to this withdrawal.
Personal data collected through the website may be accessed by authorized FRUTEA staff who need it to process requests and provide the relevant services.
Some data may also be processed by technical service providers necessary for the operation of the website and the services used by FRUTEA, including:
the website and email hosting provider;
the providers of technologies used for the operation of the website;
audience measurement service providers;
advertising service providers.
These providers may have access to certain data only to the extent necessary for the provision of their services.
FRUTEA does not sell the personal data collected via its website.
The website www.frutea.ma and its associated email service are hosted by Nindohost.
The website uses WordPress as its content management system and Elementor for certain functionalities, including the contact form.
Data submitted via the contact form may be stored in the website’s WordPress database.
The website also uses certain third-party services, including:
The use of certain third-party services, including those offered by Google, Meta or WhatsApp, may result in the processing of some data on infrastructure located outside Morocco.
FRUTEA ensures that the use of these services and any associated data transfers are carried out in accordance with the requirements of applicable Moroccan law.
FRUTEA retains personal data only for as long as necessary and proportionate to the purposes for which it was collected, subject to any legal obligations requiring a different retention period.
Contact Requests
Information submitted via the contact form is retained for the time necessary to process the request and any follow-up.
Newsletter
The email address used for the newsletter may be retained as long as you remain subscribed to FRUTEA communications.
You can unsubscribe at any time.
Browsing Data
Data collected using cookies or similar technologies is retained in accordance with the applicable retention periods for the tools concerned and the choices made by the user.
FRUTEA implements appropriate technical and organizational measures to protect personal data against, in particular:
unauthorized access;
loss;
alteration;
destruction;
unauthorized disclosure;
fraudulent use.
Access to personal data is limited to individuals and service providers who require access to it as part of their duties.
In accordance with Law No. 09-08, you have the following rights, subject to the applicable regulations:
the right to information regarding the processing of your personal data;
the right to access your personal data;
the right to rectify inaccurate or incomplete data;
the right to object to the processing of your data in cases provided for by law, particularly concerning its use for marketing purposes.
To exercise these rights, you can contact:
FRUTEA
Email: contact@frutea.ma
Address: Corner of Rue des Gausses and Rue d’Auvergne, Maârif, Casablanca, Morocco
To protect your data against fraudulent requests, FRUTEA may request information to verify your identity when necessary.
The website www.frutea.ma uses or may use cookies and similar technologies necessary for its operation, as well as audience measurement and advertising tools.
Necessary Cookies
Some cookies may be necessary for the technical operation, security, or certain functionalities of the website.
Google Analytics
Subject to your cookie preferences, Google Analytics may be used to measure website traffic and collect statistical information on its use.
Meta Pixel
Subject to your cookie preferences, Meta Pixel may be used to measure certain interactions with the website and the performance of FRUTEA’s advertising campaigns.
Managing Your Preferences
When your consent is required, the relevant non-essential cookies and trackers are only placed or activated after you have given your consent.
You can accept or refuse the relevant cookie categories and modify your preferences later via the cookie management tool available on the website.
The website may contain links to contact FRUTEA via WhatsApp or to access FRUTEA’s accounts on various social networks.
When you choose to access a third-party service or communicate with FRUTEA through it, the processing carried out directly by that platform is also subject to its own terms and conditions and privacy policy.
FRUTEA encourages you to review the privacy policies of the services in question.
The FRUTEA website is primarily intended for business customers.
FRUTEA does not intend to knowingly collect personal data concerning minors through its website.
FRUTEA may modify this Privacy Policy to take into account, in particular:
changes to the website;
the addition or removal of features;
changes to the tools used;
changes to applicable regulations.
The date of the last update is indicated at the top of this page.
For any questions regarding this Privacy Policy or the processing of your personal data:
FRUTEA
Email: contact@frutea.ma
Phone: +212 6 45 24 66 08
Address: Corner of Rue des Gausses and Rue d’Auvergne, Maârif, Casablanca, Morocco